According to the data of Huachuang Business News, this year's 618, Tmall's sales from June 1 to June 3 exceeded 20 billion, and the first day of Douyin 618's GMV exceeded 1.4 billion. During the 618 period last year, Tmall's turnover was 698.2 billion yuan, and Jingdong's 269.2 billion yuan, and Pinduoduo's turnover increased by 119%.

Only one hour after the opening of 618 this year, Taobao live broadcast transactions exceeded the whole day of last year, breaking 2 billion in 1.5 hours. During the pre-sale period, Li Jiaqi brought 8.5 million live goods on live broadcast, and estimated conversion sales of 2.7 billion yuan; Wei Ya brought nearly 6.2 million goods. It is estimated that the converted sales will be 2.2 billion yuan. From June 1st to June 3rd, Wei Ya brought 650 million yuan in goods, Li Jiaqi brought nearly 400 million yuan in goods, and Sydney brought nearly 300 million yuan in goods. In the Tik Tok product list, Hu Haiquan brought 100 million yuan in goods on June 1, which opened the gap with the 20 million to 30 million yuan in goods brought by other talents.

The number of Tmall brand participation was 2.5 times that of last year, with a total of 250,000 brands and 130 million products, of which 1.4 million were new products. The turnover of 1,700 brands in the first hour exceeded the whole day of last year, and the number of pre-sale brands on JD increased by 126% year-on-year.

cutting-edge brands such as colorkey, perfect diary, huaxizi. Brands such as Tianke, Yunjing and Ubras have sold over 100 million yuan, and are promoted to the first echelon of new brands in the 618 pre-sale.

According to data from the data, Tmall platform's pre-sale (including the final product) transaction is still the highest category of cosmetics, which is an increase of 91.7% year-on-year in conversion from pre-sales last year. Secondly, 3C Digital increased by 121.4% year-on-year, and the pre-sale conversion value of sports outdoor, household goods, and apparel also increased by more than 2 times year-on-year, increasing by 287.9%, 232.9% and 220.2% respectively.

According to the data of the world's online merchants, L'Oréal broke 300 million in 2 hours, and more than 30 brands including Shiseido, Winona, Runbaiyan, Quadi, and Zhuben had a turnover of more than 10 million in 1 hour. Brands such as Tianke, Yunjing and Ubras exceeded 100 million yuan, and were promoted to the first tier of new brands in the 618 pre-sale.

is broadcast in the store. The Xiaomi flagship store has accumulated sales of 180 million yuan in 3 days, ranking first on the list; the FILA flagship store has accumulated sales of 37.78 million yuan in 3 days, colorkey 21.02 million yuan, and Perfect Diary 16.85 million yuan.

Jingdong's beauty and maternal and child performances are outstanding this time. According to the data of Jingdong Research Institute, the order value of Jingdong 618 on the first day exceeded 100 million, the turnover of 4,800 brands increased by more than 5 times, and more than 60% of the stores doubled. Subdivided "quality" products demand high growth: Among them, the sales of beauty showers increased by 300% year-on-year, children's bookshelves/tables and chairs increased by 220%, pet health care products increased by 100%, and pet smart drying boxes increased by 300%.

According to data from Yibang and JD.com, the sales volume of domestic skincare products exceeded 64 times in the first 10 minutes of JD 618, and the sales volume of high-end cosmetics products in the first 15 minutes increased by 83% year-on-year.

In the 10 minutes before June 1st, JD Beauty and other sub-categories increased significantly year-on-year: toner increased by 68%; lotion/cream increased by 77%; mask increased by 104%; foundation/cream increased by 194%. Among them, skin care products for sensitive skin increased by 270% year-on-year, and the Korun brand increased by 11 times.

Douyin live broadcast also achieved good results in this 618. According to statistics from Feigua, Douyin's live GMV on the first day of 618 exceeded 1.4 billion. The GMV of Tik Tok in April and May was 33.72 billion and 41.219 billion, with an average daily GMV of 1.33 billion.

Hu Haiquan, the head of Tik Tok with goods, brought more than 100 million yuan in goods on June 1. The top brands of Tik Tok with goods include Huawei, Jushi Jewelry, Peacebird, adidas, Leprechaun Pocket, and Daxidi. From the perspective of sales data, the average daily volume of headwear brands has stabilized at around 3 million.

Kuaishou is also gaining momentum in bringing goods. According to data from the e-commerce report, Kuaishou has promoted the Quality Shopping Festival from May 20th. In May, GMV increased by 233% year-on-year. During the event, the number of users with more than 10 orders increased by 192% year-on-year, and the self-broadcast GMV of 86 domestic brands increased by 115% month-on-month. . According to the Kuaishou report, Han Xizhen, BEXEI, Zimeitang, Hailan House, China Jewelry, OPPO, Perfect Diary and other brands of self-broadcasts ranked top 10, Hailan House’s self-broadcast GMV increased by 411% month-on-month, and Perfect Diary self-broadcast GMV month-on-month. An increase of 181%.